Sanrio Puroland Commences its 30th Anniversary with ‘Hello, New World’ Parade

Sanrio Puroland, also known as Hello Kitty Land Tokyo, is making 2021 the year to celebrate its 30th anniversary. Throughout the year, Hello Kitty Land Tokyo will launch new activities to celebrate with its fans and visitors and thank them for their faithful patronage over the past three decades.

The 30th anniversary parade “Hello, New World” is a big thank you to everyone for the kind support given in the recent crowdfunding to enable the special anniversary event last Dec. 7. Its theme also aims to embrace an everchanging world with a positive outlook and to bring smiles to the faces of fans and visitors with its joyful energy.

"Sweets Puro", Sanrio Puroland’s strawberry celebration, is running from Jan. 8 until March 9. The fun event has made “Strawberry Picking" its prime theme. Early spring is Japan’s high-quality strawberry season and many international visitors have enjoyed strawberry picking as part of their travel experiences in the country. Hello Kitty Land Tokyo visitors can take a strawberry breakfast menu, the "Strawberry Morning Bread Set" (available 30min before food court opening) and other beautiful strawberry-based foods or opt for a strawberry cocktail, the "Sweets Puro Strawberry Peach Sour”. Beautiful strawberry-themed photo spots are inviting visitors to take memorable pictures.

Also, there are many “Sweets Puro” merchandise with strawberry motif to purchase as memento. Park visitors can also participate in an AR (augmented reality) stamp rally, and watch the special illumination show “Puro Sweets Party”.

Visitors of Hello Kitty Land Tokyo can enjoy the new live parade "Hello, New World" since Jan 7. The parade runs on weekends and public holidays only, except for the spring break (March 22 to 31) when it can be seen on weekdays, too.

The 35-minute show includes many famous songs from past parades at Puroland. As the title suggests, the story centers around the wish to create a new world for Puroland based on hope and friendship reaching around the globe no matter what tomorrow may bring. As quirky element, some characters in the show will also participate online. The entrance tickets to the show are not included in the general entrance ticket to the theme park. Social distancing rules are applied to all seats.

“We feel humbled by the generous support we received through crowdfunding from people around the world helping us create the 30th anniversary event last December,” describes Yuya Makizato of Sanrio Entertainment Co. Ltd., the Hello Kitty Land Tokyo operator.

“We wanted to express our gratitude for the kindness shown by so many of our friends and fans with a live show that would mark a new beginning for Puroland. The show is all about creating good and positive kawaii energy in an everchanging world something that now may be more important than ever,” Makizato added. - PR