OSAKA – TAYO Fashion Week 2024, subtitled フィリ ピンデザイナーズ展 (Philippine Designer’s Fair), is gracing the fashion scene at Hankyu Umeda from June 12 to 18.
Following the resounding success of last year’s TAYO Fashion Showcase presented by the Philippine Consulate General - Osaka, TAYO Fashion Week 2024 spotlights contemporary Filipino luxury and emerging designer brands at an exclusive pop-up event in official partnership with Umeda SOUQ, located on the 10th floor of Hankyu Department Store in Umeda.
Established in 1929, Hankyu Umeda is the flagship store of the Hankyu department store chain and is the oldest department store in the world that is directly connected to the railway station, making it the world’s first “Terminal Department Store.” This historical landmark is still currently the largest luxury department store standing in Japan’s capital of the south, Osaka. On the 10th floor, Umeda SOUQ provides an immersive experience for fashion enthusiasts, where they feature different artisans, designers, and independent labels weekly. This is the first time SOUQ will be partnering with a full-Filipino lineup.
Customers can expect an array of independent Filipino luxury labels, including Feanne, Ken Samudio, J Mäkitalo, the up-and-coming designer label REPAMANA, and the Osaka-based rework brand SABOTTEN. These carefully selected designers, curated by Yo Hayashi, Umeda SOUQ’s Senior Buyer, represent the latest of Filipino fashion innovation and creativity.
“This event not only cultivates the friendship between the Filipino and Japanese fashion communities but also celebrates Filipino innovation in a premier establishment like Hankyu,” said the organizers.
TAYO Fashion Week 2024 is also proud to announce the launch of the TAYO Young Designer Showcase Program. This initiative introduces emerging Filipino designers to the Japanese market, providing them with invaluable exposure and opportunities for growth. The inaugural feature of this program is the circular fashion label REPAMANA from De La Salle-College of Saint Benilde.
“We believe in nurturing the next generation of Filipino designers and providing them with the platform they need to succeed in the competitive fashion industry,” said Pamela Madlangbayan, a CSB-FDM alumna and educator at the Osaka Bunka Institute of Fashion.
More than just a fashion event, TAYO Fashion Week 2024 is a cultural exchange and a celebration of the rich heritage and contemporary flair of Filipino design.
For more information, visit tayoshowcase.com, follow @tayoshowcase on Instagram, or email info@tayoshowcase.com. - PCG Osaka
