TOKYO – The Manila Fashion Festival (MFF), in partnership with Bellissima Japan, One Globe, and AC Design Yard, hosted an event at WeWork in Ginza Six on March 28. The event aimed to showcase and promote creative and sustainable business collaboration opportunities between the Philippines and Japan, particularly targeting Japanese start-ups and entrepreneurs.
Supported by the Philippines Department of Trade and Investment (PTIC-Tokyo/DTI), the initiative was introduced during the visit of President Ferdinand “Bongbong” Marcos Jr. and First Lady Liza Araneta-Marcos to Tokyo during the Japan-ASEAN Summit in December of last year.
The event featured presentations highlighting the investment landscape in the Philippines, as well as ongoing collaboration projects between the two countries, including initiatives such as Banana Cloth by Filipino Banana Fiber and Banana Cloth Japan, Kalikasan by Filipino Factory and Musashino Art School, Auro Chocolate curated by Mitsukoshi with a tea/miso company, and PH Mode by Manila Fashion Festival (MFF) and STYLEM. The highlight of the event was a mini fashion show featuring participants from the Mrs. Universe 2024 pageant as models.
“It was the first time for them to learn about and wear Filipino fashion (except for one Filipina participant), and they enjoyed it a lot,” said MFF Organizer Genshi Shigekawa.
Guests and attendees indulged in Filipino liquor, beverages, chocolates, and snacks during the event. - Florenda Corpuz
